The History of the AEROLARRI Cube Logo
(and some other things)
It can be observed that the connected cube motif has become very popular recently. But the AEROLARRI cube logo draws from a pioneering past as evidenced herein:
(and some other things)
It can be observed that the connected cube motif has become very popular recently. But the AEROLARRI cube logo draws from a pioneering past as evidenced herein:
These are the first cubes I made in grade school. The top cube had a top which broke. It looks like it should fall over, but it is balanced by the walls of the bottom cube being much thicker. Notice that grey anywhere else? lol. Colors were always more irrelevant matter of taste in comparison to form and function. Patent drawings and even those of Leonardo da Vinci are only black and white with minimal shading.
Doing more, with less, became a game.
Doing more, with less, became a game.
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Being fascinated by spatial geometry, in 1997, I hand-drew the first depiction of the AEROARRI logo for extra credit in geometry class.
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I thought I was the first to use it as a kid, but then when I was on vacation with my parents I saw it on the floor of Doge's Palace in Venice Italy as a beautiful mosaic. I was 657 years late on that!! Just Google-image search for: "Doge's Palace Venice Floor," if you want to see it. You're not supposed to take pictures inside, so I'm not posting one.
Note- AEROLARRI, ALARRI and SOLARRI are all wholly owned by the same LLC. But AEROLARRI Wheels LLC is new and separate.
SOLARRI V.1: In 2009, I made my first "LARRI" company called "SOLARRI" using the connected cube logo from this childhood drawing. The name was totally made-up yet with the objective of having no keyword competition on Google, have a root of "Sol" for "Solar" and it sounded Italian so as to evoke a sense of style. This company, SOLARRI was created to sell solar-powered laptop bags which charge/run one's phone and laptop using solar panels combined with an internal battery storage device. However, the quality of the battery from Chinese suppliers was poor enough that I refused to sell it to consumers. I threw the entire inventory in the garbage. I did keep a few as tokens and sold a couple to those who wanted it anyway. Naturally, I was furious and then vowed never to keep a substantial inventory of any product. Also, I aimed to keep critical component production in the USA and produce a top-quality product at all costs. Eventually, the reality of the globalized world would force otherwise.
SOLARRI V.1: In 2009, I made my first "LARRI" company called "SOLARRI" using the connected cube logo from this childhood drawing. The name was totally made-up yet with the objective of having no keyword competition on Google, have a root of "Sol" for "Solar" and it sounded Italian so as to evoke a sense of style. This company, SOLARRI was created to sell solar-powered laptop bags which charge/run one's phone and laptop using solar panels combined with an internal battery storage device. However, the quality of the battery from Chinese suppliers was poor enough that I refused to sell it to consumers. I threw the entire inventory in the garbage. I did keep a few as tokens and sold a couple to those who wanted it anyway. Naturally, I was furious and then vowed never to keep a substantial inventory of any product. Also, I aimed to keep critical component production in the USA and produce a top-quality product at all costs. Eventually, the reality of the globalized world would force otherwise.
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ShockWheel Invention: In my high school engineering class the teacher's project was to invent something. So I sloppily drew the first sketch of the ShockWheel on a piece of paper and turned it in, and got out of class early. Later on in 2013, I was bored so I filed a patent application for the invention with the hopes of getting a licensing contract from a bike manufacturer. Having only that for a business strategy, I became frustrated with all the attention the ultimately unrealized invention garnered. But to be fair, the video was set to unlisted and only for manufacturers' eyes- it got leaked. I learned from the mistake of inventing a popular concept which had nobody to make the product. I also learned a litany of other lessons, and had fun. ;) Also, the publicity gave me some minor notoriety with which I could decidedly leverage for other inventions. I like the quote, "Don't try to reinvent the wheel" because it scares people off from trying.
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SOLARRI V.2: Not to leave a perfectly fine brand infrastructure idle, I re-branded SOLARRI to sell my own brand of Tungsten Carbide watches. Of course, again using the connected cube logo! I loved Tungsten Carbide because it is the second hardest thing to diamond and look amazing.
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ALARRI: Following the minor success of the SOLARRI watches, I created "ALARRI" using the same cube logo to sell real solid gold and gemstone women's classic-style jewelry. ALARRI now has over 12,000 items for sale on the website and over 43,000 variation SKUs on each of the other obvious major online retailer websites.
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My aim with AEROLARRI is to maintain the level of happy customers as with ALARRI and SOLARRI. This will be a challenge given the supply-meets-demand launch strategy. *That's only the case for our pre-order items.* Our production volume will meet the size of demand. It is simple. Nothing is wasted and equilibrium is achieved, right from the start, for any size of demand. The wait will be much longer than 2-day shipping, but the rewards are far greater for the buyers' patience. Consumer participation, being first to have, and a sense of ownership in the product's success is also awarded.
And finally, AEROLARRI: It also has the cube logo....... Go figure...
And finally, AEROLARRI: It also has the cube logo....... Go figure...
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Does anyone want to try to incorporate the AEROLARRI cubes into the RimWings Logo? Go for it and show me. I'm open-minded. Maybe I'll use it, but for the moment I like how I made it without the cubes.
When I was around 12 years old I made, perhaps what one could call the "original" Bernoulli for a dragster competition. lol. It was actually the first use of the ESS system described in the AEROLARRI Magazine; just without one "S". I won outright, by 2/3 of the track length, ha! - go figure. I left the dust and broken bands on as a genuine patina. There's certainly some common design language in there as well. I hope to never grow up.
